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John Players |
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ITC forayed into the youth fashion segment with the
launch of John Players in December 2002 and John Players is committed to
be the No. 1 fashion brand for the youth. This foray leverages ITC’s proven competencies in understanding consumer insights, brand building and design capabilities. |
The John Players brand is available across the country through a nation-wide network of over 225 exclusive stores and 1200 multi-brand outlets. |
At the Images Fashion Awards 2005, John Players was declared 'The Most Admired Shirt Brand of the Year'. |
At the Images Fashion Awards 2007, John Players was awarded the 'The Most Admired Fashion Campaign of the Year' award. |
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Having built a powerful brand portfolio that is making waves across the country, ITC's Lifestyle Retailing is poised to grow and build a dominant presence in the country's fashion industry. |
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